Growth guides for teams that sell inside the home.
Twenty-five field-tested playbooks across cross-selling, financing, proposals, follow-up, and trade-by-trade sales processes — written for owners and reps in residential services.
4 guides in Sales Operations
Sales OperationsCRM for Home Services: When Spreadsheets Stop Working and What to Buy Instead
When a home services company needs a CRM, what generic CRMs miss about in-home selling, and the evaluation checklist: proposals, financing, portals, and pipelines.
Sales OperationsTurning Technicians into Salespeople (Without Turning Them into Salespeople)
How to get service technicians comfortable generating sales: advisor framing, evidence habits, handoff models, spiffs that work, and the tools that remove awkwardness.
Sales OperationsHome Improvement Close Rates: Benchmarks and the Five Fixes That Move Yours
Home improvement close rate benchmarks by trade and the five highest-leverage fixes: same-visit proposals, financing, follow-up systems, lead quality, and tracking.
Sales OperationsHow to Increase Average Ticket in Home Services (Without Pressure Tactics)
Seven levers to increase average ticket in home services: pairing maps, tier design, financing presentation, memberships, bundle proposals, and per-rep metrics.