Growth guides for teams that sell inside the home.
Twenty-five field-tested playbooks across cross-selling, financing, proposals, follow-up, and trade-by-trade sales processes — written for owners and reps in residential services.
9 guides in Trade Growth Guides
Trade Growth GuidesBasement Remodeling Leads: How to Win the Highest-Intent Project in the House
Where basement remodeling leads come from and how to convert them: rental-suite intent, moisture-first inspections, fixed-scope packages, and financing presentation.
Trade Growth GuidesSmart Home Upsells: The Highest-Margin Add-On Line for Electricians and HVAC Teams
Smart home upsells that attach to trade work: thermostats, leak shutoffs, EV-ready circuits, lighting scenes, and security — packaged, priced, and pitched right.
Trade Growth GuidesHow to Sell Water Filtration Systems: Test-First, Educate, Then Quote
A test-first process for selling whole-home water filtration: in-home testing ethics, reading local water reports, matching systems to problems, and pricing tiers.
Trade Growth GuidesHow to Sell Battery Backup: Outage Math, Solar Pairing, and Honest Sizing
Selling home battery backup: outage-priority discovery, generator comparisons, solar pairing economics, VPP programs, and sizing proposals homeowners trust.
Trade Growth GuidesHow to Sell Electrical Panel Upgrades: The Gateway Project for Electrification
Selling electrical panel upgrades: load-calculation-led conversations, EV/heat-pump/ADU triggers, safety documentation, incentives, and bundle proposals.
Trade Growth GuidesRoofing Sales Tips: Inspections, Storm Work, and Retail Closes That Hold
Practical roofing sales tips: photo-documented inspections, insurance vs. retail lanes, good-better-best shingle tiers, financing, and cancellation-proof closes.
Trade Growth GuidesThe Solar Sales Process: From Utility Bill to Signed Proposal
A clean residential solar sales process: bill analysis, production modeling, honest payback math, financing vs. lease decisions, and post-signature follow-through.
Trade Growth GuidesHow to Sell Heat Pumps: Handling Cold-Climate Doubts and Winning the Swap
How to sell heat pumps against gas furnaces and customer skepticism: cold-climate proof, bill-based savings math, rebate stacking, and proposal structure.
Trade Growth GuidesHow to Sell ADUs: A Sales Process for Builders and Remodelers
A step-by-step ADU sales process: qualifying the lot, leading with rental income math, navigating zoning talk, financing paths, and proposal structure.