Growth guides for teams that sell inside the home.
Twenty-five field-tested playbooks across cross-selling, financing, proposals, follow-up, and trade-by-trade sales processes — written for owners and reps in residential services.
5 guides in Cross-Sell Playbooks
Cross-Sell PlaybooksThe Kitchen Table Sales Presentation: Structure, Scripts, and Mistakes to Avoid
How to run a kitchen table sales presentation for home improvement: seating, agenda, visual proof, three options, financing, and the calendar close.
Cross-Sell PlaybooksHVAC Upselling Techniques That Don't Feel Pushy (and Actually Stick)
Nine HVAC upselling techniques built on diagnostics, photos, and financing — IAQ, duct sealing, smart thermostats, maintenance plans, and heat-pump upgrades.
Cross-Sell PlaybooksGood-Better-Best Pricing for Contractors: Why Three Options Outsell One
How contractors use good-better-best pricing to lift average ticket 20–35%: tier design rules, anchoring psychology, common mistakes, and proposal examples.
Cross-Sell PlaybooksThe In-Home Sales Process: A 7-Step Framework for Service Companies
A proven 7-step in-home sales process for residential contractors — from pre-visit research to walkthrough, options presentation, financing, and same-visit close.
Cross-Sell PlaybooksCross-Selling Home Services: A Field Guide for Residential Contractors
How to cross-sell home services without feeling pushy: pairing logic by trade, timing inside the visit, scripts, and the tools that make add-on offers stick.